Built for home service companies
NextBuild Marketing builds the local SEO engine that puts your company at the top of the map, and the CRM and automations that catch every lead the moment it comes in — even when your whole team is on the tools.
A homeowner with an urgent problem calls two or three companies and hires whoever responds first with a booked time. Every missed call, unanswered form and unsent estimate follow-up is revenue handed to a competitor. Our two packages remove the human delay — one gets the phone ringing, the other makes sure nothing that rings ever gets dropped.
Service 01
Everything required to dominate local search in your service area, plus a website designed to turn clicks into booked calls.
Your Google Business Profile is the digital storefront of your business. For searches like "[your service] near me," it appears above every organic result. We optimize every back-end signal — categories, service areas, attributes, description — publish regular posts with project photos, seasonal offers and updates, and send clear monthly reports on calls, direction requests, website clicks and impressions.
Reviews are the lifeblood of local SEO. The moment a job is marked completed and the customer is tagged satisfied, our system automatically texts them a direct review link. You build local authority on autopilot — no awkward conversations, no manual follow-up.
We claim and optimize Apple Maps, Bing Places, Yelp, Yahoo Local and dozens of other high-authority directories from one dashboard. Your name, address and phone are formatted identically everywhere — even "St." vs "Street" can confuse the algorithm. Hours, photos and descriptions stay correct across the web.
Keyword research and on-page optimization for your service area, local map and image optimization, monthly audits and adjustments as algorithms shift, schema markup so AI search engines understand your services, speed and HTML structure improvements, plus full Google Analytics and Search Console setup and reporting.
Your website is your 24/7 sales rep. We build a fully custom, mobile-responsive site with strategic CTAs and trust signals above the fold, free SSL, and all Google and Bing properties connected. Included pages: Home, About, Contact with CRM-connected forms, Gallery, dedicated Service pages, and Location pages targeting local keywords.
Your site is built inside the NextBuild engine so it talks directly to your CRM and SMS triggers — form fills get an instant response. Your subscription includes additional pages, content and image updates, promotions, keyword refreshes and CTA optimization, handled by our team.
Service 02
The customer platform and automated workflows that catch every lead, book every appointment, and keep your hiring pipeline full. Built for you, maintained by us.
Most home service companies don't lose jobs because of the work — they lose them because a lead sat in a text thread or a voicemail until the homeowner called someone else. You get your own login with contacts, job history, notes and tags; a unified inbox where calls, texts, emails, web forms and Google messages land in one stream; a mobile app for the truck; lead-source tracking; and custom fields configured around how you actually run jobs.
Customers book themselves into real, available time slots while you're on the job. Separate calendars and durations for estimates, service calls and consultations with travel padding; live two-way sync with Google Calendar or Outlook so there are no double-bookings; booking embedded on your site plus a shareable link; text and email confirmations with 24-hour and 1-hour reminders; automated no-show recovery with one-click rebooking; and round-robin assignment as you add technicians.
Most homeowners calling a contractor will not leave a voicemail — they call the next name on the list. The second a call goes unanswered the caller gets an automatic text, and their reply lands in your unified inbox as a live thread with the lead already created. Separate after-hours, weekend and emergency routing, multi-day follow-up sequences if they go quiet, and automatic nudges on estimates that were sent but never signed.
Good crews are harder to find than good customers. We build a dedicated careers page that sells the opportunity — pay range, benefits, culture, growth path — with a multi-step application capturing licenses, experience and availability. A visual pipeline moves candidates from New Applicant to Hired, with instant confirmations, interview self-scheduling, reminders and polite automated declines. Strong applicants you can't hire yet stay on a nurture list.
Software without a person behind it is just another subscription you forget you're paying for. You call or text us directly — no chatbots, no ticket queues. We build and configure everything: calendars, pipelines, automations, phone setup and integrations. Live team training plus recorded videos for future hires, ongoing workflow rewrites as your process changes, and a monthly check-in on what's converting and what to automate next.
Service 03
Turn high-intent searches into booked calls with a managed Google Ads campaign, professional copy and retargeting that keeps your brand in front of people who didn't call the first time.
We build a single high-intent Google Ads campaign around the services that actually drive revenue for your business. Keyword research, negative-keyword filtering, geographic targeting and ad-group structure are all configured to put your budget where it converts — not where it burns.
Your ads are written for homeowners in your market, not pulled from a generic template. We highlight the pain point, the promise and the proof — and we refresh copy regularly based on what's winning clicks and calls.
Most visitors don't call on the first visit. We set up display retargeting so people who found you through search or your website keep seeing your brand while they compare options — dramatically improving lead recovery without extra ad spend.
Bids, keywords, audiences and ad copy are tuned every week. Each month you get a clear report on spend, clicks, calls, cost-per-lead and return on ad spend so you know exactly what your budget produced.
Service 04
Reach homeowners where they already spend time — Facebook and Instagram — with tested audiences, fresh creative and copy that drives leads.
We structure one Meta campaign with multiple ad sets so we can test audiences, service offers and geographic pockets. This keeps the budget efficient while we learn which homeowners respond best to your message.
Ad copy is included and written specifically for your service area. Each month we produce up to 4 new creative assets — static posts, carousels or graphics — designed to stop the scroll and generate leads.
We install the Meta Pixel, configure lead forms and build custom audiences from website visitors, past customer lists and lookalikes. That means your ads reach the right people and your reporting reflects real conversions.
We run controlled copy tests every month — headlines, hooks and calls to action — so your cost-per-lead keeps improving. Winning variants become the new baseline; losers get replaced quickly.
Audiences, placements, budgets and creative performance are reviewed weekly. Monthly reports cover reach, frequency, clicks, leads, cost-per-lead and what we're testing next.
Service 06
For businesses competing in large cities where the local pack is crowded. More citations, more content, deeper technical work and a strategy built for serious markets.
When your market is a major metro with dozens of competitors, standard local SEO isn't enough. Advanced SEO is designed for businesses going after high-population cities where authority, content volume and technical precision decide who ranks.
We push your business into 150 high-authority directories, data aggregators and industry-specific platforms. In a large city, citation volume and consistency are a major ranking signal — we make sure yours are perfect.
Search engines reward depth. Each month we publish three new optimized pages targeting service-area keywords, questions and comparison searches — building topical authority that smaller sites can't match.
We optimize title tags, headers, internal links, schema markup and page structure. We also evaluate conversion-rate opportunities so the traffic we earn turns into more calls and form fills.
Every large city is different. We build a custom local strategy including content silo evaluation, internal linking architecture and location-page strategy so search engines understand exactly where and what you serve.
Algorithms and competitors don't stand still. We run regular audits of rankings, site health, backlinks and local pack performance, then adjust the plan based on what's moving the needle.
Your Google Business Profile is managed and posted to consistently, and we optimize for AI and generative search engines (GEO) so your business surfaces in the new ways people are discovering local services.
No setup fees, no long-term lock-in beyond the six-month minimum. Cancel with 30 days' notice after that.
Full local SEO program plus a custom, conversion-built website — hosted, monitored and updated.
$1,000USD / month
Expand the SEO program into each extra city or service area you want to own.
$700USD / month
The lead-response and hiring system. Available on its own or alongside SEO.
$500USD / month
For large, competitive cities. More citations, more content and deeper technical work.
$2,000USD / month
One managed search campaign with copy, retargeting and weekly optimization.
$800USD / month
Facebook & Instagram campaigns with audiences, creative and ongoing testing.
$650USD / month
Consistent, branded Facebook & Instagram content without the daily hassle.
$500USD / month
Prices shown in US dollars, billed monthly. Packages can be combined.
Book a short call and we'll walk through your current visibility, where leads are leaking, and exactly what we'd build first.
Book a meeting